WHAT YOU'LL LEARN
The Esports & Gaming program at B-CU Global is designed for professionals who want to build careers inside one of the world's fastest-growing entertainment industries. The curriculum combines sports business fundamentals with the unique economics, technology, and culture of competitive gaming.
Students learn to operate teams and organizations, manage talent, structure sponsorships, broadcast live events, and apply game design principles to business strategy. This program places graduates inside a $3B+ industry that is still early in its maturity curve.
WHERE YOU'LL GO
WHAT YOU'LL MASTER
SAMPLE COURSES
Organizational structures, revenue models, franchise systems, and financial management for esports teams.
End-to-end live event planning, broadcast logistics, and audience engagement for competitive gaming events.
Deal structuring, activation strategy, and ROI measurement for esports brand relationships.