Programs›Digital Marketing (BS)
Online

Digital Marketing (BS)

Lead modern marketing strategy across social, search, content, and paid channels — with data-driven decision-making at the core.

100%
Online
18mo
Completion
Program Overview

WHAT YOU'LL LEARN

The Digital Marketing program at B-CU Global prepares students to build, execute, and measure integrated marketing strategies across every major digital channel. From paid search and programmatic advertising to content strategy and conversion optimization, the curriculum is built for marketing professionals who lead with data.

Students work on real campaigns, analyze live performance data, and develop the strategic thinking needed to drive growth for brands of any size. Graduates are fluent in the platforms, frameworks, and analytics tools that modern marketing teams rely on.

Career Outcomes

WHERE YOU'LL GO

Digital Marketing Manager
SEO Strategist
Brand Manager
Growth Marketer
Content Director
Marketing Analytics Lead
Skills You'll Gain

WHAT YOU'LL MASTER

SEO & SEMSocial Media StrategyGoogle Analytics 4Content MarketingEmail MarketingPaid Media BuyingCROMarketing AutomationBrand StrategyA/B Testing
Core Coursework

SAMPLE COURSES

01
Search Engine Optimization & Paid Search

Keyword strategy, technical SEO, Google Ads campaign management, and performance reporting.

02
Social Media & Content Strategy

Platform-specific content creation, organic growth tactics, and community management frameworks.

03
Marketing Analytics & Attribution

GA4, multi-touch attribution models, data visualization, and ROI reporting for digital campaigns.

Who Is This For

IS THIS PROGRAM RIGHT FOR YOU?

Marketing coordinators and managers looking to level up
Business owners who want to drive their own digital growth
Communications or PR professionals expanding into digital
Recent graduates targeting agency or in-house marketing roles

READY TO APPLY?